Darker Side to Design

The Dark Side of Design

In the spirit of Halloween and the coming of shorter, winter days, we are embracing the dark side of design. While white, clean minimalist (Scandinavian) themes has been predominant for the past few years, we noticed designers have been recently being more bold, using rich, dark colors. While using the amount of dark hues, especially black, should have its limitations, the going dark trend is going to continue to surge in 2017. Using dark, moody hues or black is the perfect way to add a dramatic element to a minimalist style. Black can also counter work as a neutral, used with rich, saturated colors.

Can be the dramatic element in a minimalist style, or counter work as a neutral with rich, saturated colors.

mix and blend styles, not to be so one-sided or extreme

dark, moody hues

Paint it Black… or Almost Black

Benjamin Moore

Benjamin Moore has just released their Color of the Year for 2017 and it is no coincidence their choice is a complete 180 of last year’s incredible safe color, “Simply White OC-177”. 2017’s winner is the dramatic color, “Shadow“, a dark purple jewel tone, reminiscent of a night sky. For designers, any paint can be a risk or challenge, when you consider lighting, natural or artificial, and reflections of other colors from the ceiling, floor, or furniture. Using a dark shade, that’s just a little bit lighter than black, greatly highlights different silhouettes throughout the day, adding volume to interiors.

Erica Burns | 2015 Noir Shine By Design Contest

As Benjamin Moore’s Creative Director, Ellen O’Neill, puts it, “Indulge your mysterious side”.

Dark & Edgy

Gothic glamour is usually associated with Medieval or Victorian eras. Often gothic design is thought to be eerie, heavy, and suffocating, when really gothic style uses elegant and intricate architecture and patterns that add chic, aristocratic grandeur to a project. However, we would like to focus on a different historic trend we see currently having a big come back, Brutalism.


It’s no trick that Brutalism is being widely used in the design industry again. Being born post-war, this era of design focused on raw and sustainable materials, with protective designs and forms. The time called for a mixing of earthy and organic availability with mechanicalism and was not the most comforting of designs. Since its post-World War II origin, the rough-around-the-edge movement has been elegantly refined.

Hauntingly Beautiful Decor

These bewitching, black pieces, that encompass a newly refined idea of Brutalism, will grab attention and add edginess while complimenting soft, modern spaces.

“Black is always elegant. It is the most complete color in the whole world, made of all the colors in the palette.”
Ricardo Tisci





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