This Customer Privacy Policy of Bassman-Blaine, Inc. (the “Company,” “we,” “us” or “our”) covers the collection, use, and disclosure of personal information that we may collect anytime you interact with the Company, such as when you visit one of our web sites at, when you visit us at one of our offices, or when you call our sales or support associates. Please take a moment to carefully read the following to learn more about our information practices, including what type of information we gather, how we use the information and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at the Company, and we go to great lengths to protect it.

  1. Information We Collect and How We Collect It.

We collect the following types of information in the following ways:

Information You Give Us Directly

  • Your name and email address when you provide information to us in our “ContactUs” page on our Website.
  • Your name, mailing address, phone number, email address, and information about your profession when you order products and services from us.
  • Your account number or credit or debit card number, in combination with any required security code, access code, password, billing address, and other information that would permit charges to be made to your account and provided by you when you purchase products or services from us.
  • Other personal information you provide to us when you are discussing a customer service issue with an associate on the phone, by email, or in person at a live event or in our offices.

Information We Collect

  • We use cookies and other technologies to study traffic patterns on our web sites, as more fully described in Section 8 below *“Cookies and Other Technologies.”*
  1. How We May Use the Information

We collect your personal information because it helps us deliver a superior level of customer service. Your personal information helps us keep you posted on the latest product and service announcements, special offers, and events that you might like to hear about, including our weekly newsletter.

  1. When the Company Discloses Your Information

The Company takes your privacy very seriously. The Company does not sell or rent your personal information to other marketers. To help us provide superior service, your personal information may be shared with our affiliates and other legal entities within our corporate group globally who will take steps to safeguard it in accordance with our privacy policy.

There are also times when it may be advantageous for the Company to make certain personal information about you available to companies that the Company has a strategic relationship with or that perform work for the Company to provide products and services to you on our behalf. These companies may help us process and store information, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. In such situation these companies are prohibited from using your personal information for any unauthorized purposes and are also obligated to protect your information in accordance with the Company’s policies, except if we inform you otherwise at the time of collection.

The Company may take your personal information and combine (or aggregate) it with the responses of other customers we may have, to create broader, generic categories of user information (such as age, residence, profession, education, employment, industry sector, or other demographic information). The Company then uses the aggregated information to improve the quality of its services to you, and to develop new services and products. This aggregated nonpersonally identifying information may be shared with third parties, such as our affiliates, event sponsors and web advertisers.

We also reserve the right to disclose your personal information for any reason if, in our sole discretion, we believe that it is reasonable to do so, including credit agencies, collection agencies, merchant database agencies, law enforcement, litigation or to satisfy laws, such as the Electronic Communications Privacy Act, the Child Online Privacy Act, regulations, or governmental or legal requests for such information. We may also disclose personal information that is necessary to identify, contact, or bring legal action against someone who may be violating our contracts, policies and procedures. Finally we may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

  1. Opt-out

If you do not wish to share personal information we collect from you with our affiliates, you may “opt-out” by delivering written notice by mail to Bassman-Blaine, Inc., 151 Kalmus Drive, Suite L-5, Costa Mesa, California 92629, Attn: Director of Business Development.  Please include “Opt-Out” in the subject line of your letter and include your name and your email or mailing address.

If you do not want us to keep you up to date with our news and the latest information on products and services, or you do not want to receive any further communication from us or our affiliates, email

  1. How We Protect Your Personal Information

The Company takes precautions, including administrative, technical, and physical measures, to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.

Our web sites use Secure Sockets Layer (SSL) encryption on all web pages where personal information is required and to make online purchases you must use an SSL-enabled browser in order to protect the confidentiality of your personal and credit card information while it’s transmitted over the Internet.

We do not retain your account number or credit or debit card number. We will retain your other personal information for so long as you continue to use our products or services and for a reasonable period thereafter.

While we make reasonable effort to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining your personal information. You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.

  1. How We Protect the Integrity of Your Personal Information

The Company attempts to keep your personal information accurate, complete, and up to date for the purposes for which it is used. You always have the right to access and correct the personal information you have provided and can help us ensure that your contact information and preferences are accurate, complete, and up to date. You can request a copy of your personal information by contacting us at

  1. How We Protect the Privacy of Children

Protecting children’s privacy is especially important to us. The Company recognizes that parents, guardians, or other adults often purchase our products for family use, including use by minors. We do not knowingly collect personal information from children under 13 for marketing purposes, but because some information is collected electronically, it can appear to be the personal information of the Company purchaser of the product, and will be treated as such by this privacy policy. If a child under 13 submits personal information to the Company and we learn that that personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. It is our policy to comply with the Children’s Online Privacy Protection Act of 1998 and all other applicable laws. Therefore we restrict all our web sites to persons 13 years or older.


We recognize a special obligation to protect personal information about young children. We urge parents to instruct their children to never give out their real names, addresses, or phone numbers, without permission, when on-line. Teenagers under the age of 18 and over the age of 12 should encourage their parents to review this policy and to contact us if they would like to raise any concerns.

  1. How We Use Cookies and Other Technologies

As is standard practice on many corporate web sites, our web sites use “cookies” and other technologies to help us understand which parts of our web sites are the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure that our online advertising is bringing customers to our products and services. We use cookies and other technologies to study traffic patterns on our web sites, to make it even more rewarding as well as to study the effectiveness of our customer communications, and we also use cookies to customize your experience and provide greater convenience each time you interact with us.

If, however, you prefer not to enable cookies, follow the instructions provided by your website or mobile browser (usually located within the “Help”, “Tools” or “Edit” facility) to modify your cookie settings. Please note that our web sites will not be available once cookies are disabled.

As is true of most web sites, we gather certain information automatically and store it in log files on our server or with third-party service providers such as Google Analytics. This information may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the sites, to track users’ movements around the sites and to gather demographic information about our user base as a whole. The Company will not use the information collected to market directly to that person.

In some of our email messages we may use a “click-through URL” linked to content on our web sites. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.

In addition we may use pixel tags—tiny graphic images—to tell us what parts of our web sites customers have visited or to measure the effectiveness of searches customers perform on our sites. Pixel tags also enable us to send email messages in a format customers can read, and they tell us whether emails have been opened to ensure that we’re sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. We store all of this information in a secure database located in the United States.

  1. How We Respond to Do Not Track Signals

We do not collect personally identifiable information about our consumers as they move across different non-Company web sites or online services.  We do not respond to a web browser’s do not track (DNT) signal or to another such mechanism and treat those users the same as those without one.  We will continue to collect personally identifiable information about your browsing activities on our web sites over time even if we receive a DNT signal.

  1. Links to Sites of Other Companies

Our web sites have links to the sites of other companies. We are not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.

  1. Further Questions Regarding Privacy

If you have questions or concerns about our Privacy Policy or data processing, please contact us by email at or by telephone at 714-431-1190. The Company’s Director of Business Development will respond to your inquiry within 30 days.

  1. Effective Date; Updates to Privacy Policy

The terms and conditions in this policy statement came into effect on December 1, 2017. The Company reserves the right to revise, amend, or modify this policy at any time and in any manner. When we change the policy in a material way a notice will be posted on our web sites along with the updated privacy policy. Your use of our web site and any other services provided by the Company after such changes are implemented constitutes your acknowledgement and acceptance of these changes. Please consult this privacy statement prior to every use for any changes. This policy statement and all information you give to us is governed by and subject to the Terms and Conditions of Use posted on our Website, as may be modified from time to time.

  1. Notice of Compliance to California Residents

California law requires that we provide you with a summary of your privacy rights under the California Online Privacy Protection Act (“California Act”) and the California Business and Professions Code. As required by the California Act, this privacy policy identifies the categories of personally identifiable information that we collect through our web sites about individual consumers who use or visit our web sites and the categories of third-party persons or entities with whom such personally identifiable information may be shared.

Depending on the visitor’s activity at our web sites, certain “personally identifiable information” (as that term is defined in the California Act) may be collected, in addition to information set forth in other sections of this document. For purposes of the California Act, the term “personally identifiable information” means individually identifiable information about an individual consumer collected online by us from an individual and maintained by us in an accessible form, and may include any of the following:

(1) A first and last name;

(2) A home or other physical address, including street name and name of a city or town;

(3) An email address;

(4) A telephone number;

(5) A social security number;

(6) Any other identifier that permits the physical or online contacting of a specific individual;

(7) Information concerning a user that a web site collects online from the user, and maintains in personally identifiable form, in combination with an identifier described within this privacy policy.

See Section 6 above entitled *“How We Protect the Integrity of Your Personal Information”* for a description of the process maintained by the Company for an individual consumer who uses or visits our web sites to review and request changes to any of his or her personally identifiable information that is collected through our web sites.

See Section 12 above entitled *“Effective Date; Updates to Privacy Policy”* for a description of the process by which the Company notifies consumers who use or visit our web sites of material changes to the Company’s privacy policy. The effective date of this privacy policy is also included in Section 12 above.

  1. California Shine the Light Law (SB 27) Compliance Statement

Under California S.B. 27 (“Shine the Light” Law), California residents have the right under certain circumstances to receive, once a year, information about third parties with whom we have shared information about you or your family for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send an email to and please include the phrase “California Privacy Request” in the subject line, the domain name of the web site you are inquiring about, along with your name, address and email address. We will respond to you by email within thirty days of receiving such a request.

  1. International Users

If you are visiting our web sites from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this privacy policy.