In 2004, Georg Baehler and Stephanie Lu formed Noir Trading, Inc. with a mission to manufacture furniture that deftly balances design and affordability. Over a decade later, Noir has established itself with a hand-crafted line of over 1200 products that is consistent, sustainable, and available.

Noir is proud to be an innovative furniture and lighting company with over ten years creating bold designs that deftly balance style and value. The passion for innovation and keeping up with today’s steadfast pace inspires Noir to introduce new handcrafted pieces every month. There is always something beautiful, new and exciting to talk about. The vast majority of the Noir line is built sustainably and made to last so that the items can be passed on to the next generation. With over 2,000 retail locations, Noir is dedicated to excellent service catering to both brick and mortar as well as interior designers.


14500 Broadway Blvd, Gardena, CA 90248


As the Lead Designer, Swiss-born Georg Baehler creates every item for Noir the old-fashioned way: with a pencil and paper. Whether wholly original or classically inspired, every Noir product is meticulously designed to scale by Georg’s hand. Georg’s passionate design regimen is so prolific that Noir’s factories have yet to catch pace with him. His inspiration comes from an amalgam of classic furniture design, the craftsmen that bring his pieces to life, and sustainable local materials that are available to work with. By playfully experimenting with these three elements, Georg creates the singular Noir vision.


Opening Minimum: $1,500

Discount: 40% off MSRP

Premier Designer: Contact your local Sales Representative

Reorder Minimum: $75 will be applied to all orders below $350.00

Opening Minimum: $5,000 opening order minimum

Discount: 62.5% off MSRP

Premier Stocking Dealer: Contact your local Sales Representative

Reorder Minimum: $75 will be applied to all orders below $350.00

Online Trade Login: Yes

Noir Login

Please contact your regional Bassman Blaine Sales Rep for questions about creating an online account.

High Point Market: IHFC – IH602

Las Vegas Market: C-399

California Showrooms: 

  • Bassman Blaine Irvine
  • Bassman Blaine Laguna

Dallas Market: WTC-500

Atlanta Market: B1-13-C2

Noir has over 85% of the product line in stock. The website is updated twice a day. If an item is out of stock, the website will list how many will arrive within 2 – 6 weeks. If there are no items listed as arriving in 2 – 6 weeks, the lead time is 10 – 12 weeks (and up to 16 weeks on some items). Most new items will have a 10 – 12 week lead time.

Freight: All items are shipped with blanket-wrap carriers (i.e. Cal Metro, Trail Lines, and American West).

White-glove: Items can be shipped White Glove upon request.

*COVID Update: carriers have determined that white glove delivery service may pose a health hazard to drivers. If a delivery location is determined unsafe by a driver, they will complete the delivery by offering threshold or garage delivery.  The reduced service includes package removal and disposal, but the rates will remain the same.