In 1996, with both Ken Bassman and Bill Blaine having already spent over a decade in the industry and always recognizing a great opportunity, Bassman Blaine International Sales Management and Marketing was born.  With a good friend who was manufacturing high end decorative accessories and selling them primarily to the high-end department stores, Ken and Bill leveraged their many relationships with other Sales Representatives across the country as well as their entrepreneurial spirit and penchant for structure to set up what was the first of many National Sales forces.

Almost 25 years later, Bassman Blaine has evolved into the largest independent Sales Management and Marketing firm and Consultancy in the home furnishings industry.

Having worked with, set up and run the sales organizations for many vendors (manufacturers and importers), Bassman Blaine has worked with hundreds of the top Sales Representatives and Territory Managers in the industry.